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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball Championship. The …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
Now that the air has cleared about the Super Bowl and it’s slightly down ratings, record-breaking streams, unworldly comeback and the first-ever use of drones in a halftime show, some other thoughts and numbers to consider. eSports In The Mix, Kinda: While there were gaming commercials that made it into the game again this year, …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …
We are coming up fast on Daytona for NASCAR’s start. the IRL is looking to re-emerge, the IHRA is heading back to ESPN, Forumula One under new leadership is looking to find ia new place in the sports hierarchy. So as the economic times stay in flux and sponsor dollars are becoming a tad looser …
The following was co-authored by Columbia student Maurice Eisenmann… We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving to a …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
When you are a disruptor sport like Mixed Martial Arts, you should always be looking for unusual places to insert yourself into a positive national conversation. On Sunday night, Academy Award winner Meryl Streep helped open a door for engagement, an unlikely one, that MMA was able to step through by using the platform that …