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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …
It’s not over yet, but it’s getting close, this first title in New York for one of the four major men’s sports teams since the Giants beat the Patriots in 2012, the longest drought in the history of The Apple. No disrespect to the Liberty and Gotham FC and NYCFC, who have won titles in …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
This past Sunday there was a story in the New York Times about the drop in reality TV production, down 15% this past year. Costs, a lack of consumers watching actual broadcast TV vs streaming services and online platforms, were the key reasons we will get less Batchelor going forward. However, as the late David …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …
The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia. To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …
Some thoughts from a great week on the road before Thanksgiving…best part was the people…although some of the places were cool too. Listings Matter: I was driving to San Francisco airport Sunday when my colleague Terry Lyons called to catchup. In the midst of our discussion he mentioned that he wanted to go see the …
