JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last fall, cricket legends Shane Warne and Sachin Tendulkar brought a group of elite former cricket players from around the globe to the United States for a Cricket All-Stars tour. They played in three massive baseball stadia (CitiField, Minute Maid Park and Dodgers Stadium) largely to crowds made up of passionate followers of the game …
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
We all know “Intel Inside,” but what does it mean for sports business brands, especially as teams, leagues, brands and athletes become more in line with analytics, and how that consumption of analytics can enhance the fan experience. At last fall’s Hashtag Sports Conference, every eSports panel talked about how Intel is the life blood …
We are certainly in a time when the voice of the athlete, and the ability for an athlete to use his or her platform as a medium to invoke change, has never been louder. With that in mind, can athletes, teams and leagues look to the quieter month of January, and one holiday, to …
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
Millions hear Adam Schefter almost every day on ESPN and follow him on twitter as he talks and tweets all things NFL, but few times do fans ever get to hear the Long Island native talk about his thoughts not on the NFL, but on media in general, and his amazing growth in using the …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
One of the great opportunities in working in global sport is that it brings together so many different cultures and traditions and puts all together in places from the playing field to the classroom. From curling to hockey, bobsled to basketball, there is a drive to succeed whether that is in a results-based competition or …