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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So with the United States pushing to try and host the 2024 Summer Olympics in Los Angeles, it makes great sense that the trial balloon of the World Beach Games will be …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage with a cultural perspective that insightfully informs sports fans worldwide. While …
With baseball, golf and tennis now in the rear view mirror for 2015, hockey and hoops just starting and MLS entering its deeper drive into the playoffs; football, and college sports (with college basketball starting this coming week) really take center stage, and this past week Nissan made what is perhaps the most expansive push …
What would the social world have looked like if the space was active during “The Play” the legendary ending of the 1992 Cal-Stanford game that concluded, after five laterals, with Cal running through the Stanford band on the way to the end zone after time expired? We got a taste of what it would have …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
Ann Liguori is a nationally known sports radio and television personality, talk show host, journalist, author, and television producer in the world of sports media. She was the first woman to host a call-in sports show on WFAN-New York, where she hosted a sports talk show for over 20 years and continues as the …
“Saturday Night Live,” “Half Baked,” host of countless specials and standup shows with rave reviews, Jim Breuer has had, and continues to have, an outstanding run as one of America’s top comedians. His self-deprecating style resonates with fans young and old, and his love of baseball, especially one team, has really opened up an even …
Sometimes Americans in sports business are so caught up in the goings on in the lower 48 that we forget that there are some pretty smart best practices going on north of the border. The Blue Jays and the work MLSE has done from a marketing standpoint rivals anything in the U.S. this year, and …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …