JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last year we did a post about how West Virginia University not only has some of the longest treks of any school in the country because of its far off affiliations with the largely Midwest and Southwest schools of the Big 12, but it also goes to global lengths at least once a year to …
College Football has kicked off not just on the field but in the social space; some great early best practices courtesy of our friends at IMG College… We Will Rise: Auburn Auburn took to social media to rally their community and declare, “We Will Rise” in wake of Saturday’s defeat. Response from fans was overwhelmingly …
We love the stories of the underdog, the Vince Papale’s, who beat the odds to become at least for a short time, part of the largest sports stages in the world, are what millions of fans aspire to. Just to walk on that field or that court or that ice one time…what would it be …
Two weeks ago while at the US Open we got the news that Bloomberg had let go of many of its US-based sports business reporters. The continual change of the marketplace combined with a refocusing of the company on the media side meant that the content being created did not match the vision of senior …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
The phrase “The apple doesn’t fall far from the tree,” has been used to death, but when you talk about a combination of sports business savvy and the food industry well…the shoe fits (to use another wornout phrase). Meet the engine behind a new emerging platform called “The Hungry Fan, ” media personality, sports business …
The social space can be a tricky place to do business if you are a massive brand like Chase. What platforms do you use and what exactly are you trying to convey? Can you use events to leverage your brand message effectively, and how many of you current or potential consumers actually want to engage …
Last year, WME acquired IMG for about $2.4B with the promise of connecting IMG’s deep and far-ranging sports, fashion and media operations with the vast talent, access, reach and expertise of WME, the world’s leading entertainment agency. WME/IMG represents talent such as Oprah Winfrey, Gisele Bundchen, Matt Damon, Serena Williams, Denzel Washington, and many, many …
The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …