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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We went to the folks at MVP Index to take a look at the LeBron effect is early on in social, and to debunk the myth that Heat fans evaporated…here ya go What impact can one man have on a brand? Ask the Cleveland Cavaliers. LeBron James’ decision to pick his first team over the …
The eyeglass market is not an easy one to cut through in sports. Oakley, Ray Ban and others spend millions marketing, signing athletes and then creating custom product to engage fans and gain market share. However there are brands that can disrupt and find ways to cut through the clutter with some unique platforms. Maui …
It was a good week to be Novak Djokovic. Historic Wimbledon run with great health, getting some rest before heading to the US to start the hardcourt season and the run up to the US Open. It’s also a good week to be a business partner. In addition to all the exposure UNIQLO received for …
The latest in Tanner Simkins q and a’s is with industry veteran Michael Neuman. Michael Neuman is the Managing Partner of Scout Sports and Entertainment. We recently caught up with the Amplify Sports and Entertainment for a discussion on career advice and developing trends. Neuman’s brief bio is provided after the Q&A **** **** *** …
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
Here is the latest stop-by done by Columbia alum Tanner Simkins. This one os with a fellow program alum, Jim McCloud at MLB Advanced Media. Tanner take a few minutes with Jim to talk about the biz of BAM. Jim McCloud serves as the Vice President of Sponsorship Sales MLB Advanced Media. We sat down …
It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men’s National Team continues its good …
With Wimbledon here we dip into the tennis q and a archives with Tanner Simkins and his “Full Court Press” profiles. this one is with Skip Gilbert of the USTA talking tennis as the US hardcourt season approaches after the grasscourt season ends with the Hall of Fame event in Newport, Rhode Island after Wimbledon …
There is little doubt that soccer, from the grassroots through the World Cup, continues to have a growing presence in the mindset of the casual sports fan in the United States. While still not as embedded on the professional side as it is in the rest of the world, the sport is more buzzworthy and …
Last fall Mondelez International and Soccer United Marketing announced a wide ranging partnership across some of the biggest brands in the consumer space, which, the goal (no pun intended), was to bring soccer touch points to almost anyone cruising an aisle in a food store. The Mondelez brands, which include Oreo and Chips Ahoy cookies, …
