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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Other than opening day and the start of the playoffs there is probably not one other in-season day that garners more attention in baseball or hoops than trading deadline day. Like National Signing Day in college for football, there is a media frenzy with speculation, rumor, blockbuster trades, hurried press conferences and lots of attention, …
It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League Soccer went on a strategic quest to find its preseason niche this …
The greatest element of the Olympics are the unique stories that are told through elite athletes casual fans don’t get to meet in their everyday sports and business encounters. The Games creates those rare windows to expose to the pubic the passion and drive to success, and failure, of faces and events we rarely think …
The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, readying for her on-air role …
Wednesday, just three days removed those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …
There are few sites as unique as “Radio Row” at the Super Bowl. Once a one stop shop for the handful of diehard stations looking to promote the game, it has now evolved into a “who’s who” gathering of stars big and small, brands large and launching, pitches good and bad, and most importantly media …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl, the real winners of the weekend appear to be hockey and yes, baseball, in grabbing the spotlight and engaging with fans, some with a national footprint but in many instances at the grassroots. …
As smooth leadership transitions go, many businesses should look to the model that the NBA has set as the league goes from David Stern to Adam Silver. From little things like the name on the league’s game balls to bigger picture issues like labor negotiations and TV deals, the NBA has been sown unity and …
Save for this past week’s Hall of Fame announcement and the on-going Alex Rodriguez drama, baseball’s Hot Stove is on a low simmer for the next few weeks (except for the New York opening of “Bronx Bombers” on Broadway, of course). However in Australia it is mid-summer, and one of the world’s other global stick …
A little over a month ago we noticed the huge amount of exposure new legalized online gambling sites were getting in New Jersey. You could not go a few miles on a major highway without seeing something for Betfair or any of a number of other sites, and given the fact that sports teams in …
