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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
Maybe its because there is such great longform writing being done online this year, but it seemed like the book business was more about facts and figures this year than it was about good storytelling. There were some great book reads this year we came across, and these were from the books we read, not …
It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the promotion’s biggest stars, Georges St. Pierre, announced …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
There are 14 minor league baseball clubs within a 90 minute drive of anywhere in the New York area, all with various promises of affordable family fun and entertainment. However according to an announcement that came very quietly on the day after Thanksgiving, that total for 2014 at least will only be 13 with the …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
If you live east of say, The Wasatch Mountain Range, you may not know about the success of Alaska Airlines, or that it is the seventh-largest carrier in the US, a key part of a traveler’s itinerary from the Pacific Northwest to California, Hawaii and other locales. You may think they are a quaint little …
There was a time when a trip in the NBA to “The Valley of The Sun,” meant trouble for visiting teams. Hot ticket, hot team, big stars. Nash, Hill, Barkley, Majerle, Kidd and on and on. A destination and a look in was required for anyone who loved hoops. However as is the case with …
Say what you want about Major League Soccer and where it sits in the lexicon of professional sports in North America or where it sits as an established and viable entity in the global game, but there is no doubt that progress continues to be made as a brand. The latest step will take place …
