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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week Sean Dennison Director of Corporate Communications at Major League Soccer had a wonderful behind the scenes look at Clint Dempsey’s media tour as he returned to the U.S. to play for the Seattle Sounders. While fans saw Dempsey in a wide variety of media outlets, Dennison was able to provide an even better …
It is now in its fourth season with little push back, the patch program the NFL has implemented on regular season and training camp jerseys. Like the NBA, and the NHL, the patch program, with its limited size and scope, is designed to give added value and continue to serve as a litmus test for …
This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest, a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the same name as their …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year with the New York Giants returning to the newly-named Quest Diagnostics facility and the Philadelphia Eagles leaving Lehigh University for the Nova Care Center in South Philly, 19 of the 30 NFL clubs will …
For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before going belly up, …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
Brewers Find A Way To Honor The Old Standard…Mascot: The race around the bases and the stadium with mascots now regular fare…best celebrated with Presidents in Washington and sausages in Milwaukee. However the brewers have taken a new combo spin…the anniversary celebration and the mascot race…to recently draw more attention to the brand. The club …
At first people seemed to be scratching their head. The ACC or the Big Ten trying to put roots down in New York, the home of the Big East? Who would care other than some alumni? New York us not a college town, it’s a pro town. However as seen this week, the ACC and …
