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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …
For people of a certain age, seeing Marlboro or Virginia Slims or Winston associated with the biggest brands in American sport was commonplace. Big tobacco fueled bug sponsorships, especially when the Federal Government began curtailing cigarettes from their first large-scale media investment…television…in the late 1960’s. Along with smokes, spirits also fueled the athletic coffers, turning …
In the past two years the recognition and outpouring of well-deserved support for veterans has been outstanding, teams, leagues, brands in and out of sport have finally recognized not just that these young men and women are worthy of praise and support, but are also loyal and savvy consumers who stick with those who help …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
The NFL continues to amp up its marketing agenda both domestically and abroad from mandating elite teams participate in “Hard Knocks” to expanding the number of games in London going forward, and making sure that elite teams like the Dallas Cowboys (next year) help augment the sometimes iffy matchups served up by longtime stakeholder the …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …
It hasn’t been the best of falls for either the fans of the New York Giants or the Washington redskins, but that doesn’t mean the last of wins has stopped the continued off-field hype of the teams stars. From Robert Griffin III promotions all over Maryland and Virginia to Eli Manning’s ever-present face at Dunkin …
Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …
Nicknames on uniforms, fans names on the court, athletes partnering with global brands that are emerging into the US marketplace, steady, healthy brand growth outside the regions of where franchises currently are, small market success, establishing an expansion marketplace without actually having to move a team, and, having a team turn to its fans for …
