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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It remains one of the biggest crapshoots in all of sport, the Major League Baseball Player Draft. Taking place over three days and including no international players, the Draft has always been somewhat of an afterthought for the casual baseball fan amidst all the goings-on in the MLB season. Like the NHL, the players selected …
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
About five years ago an article appeared in the New York Post stating that ESPN of all places was opening a high school on Manhattan’s West Side, for sports business. It would be the first of its kind the story said, one that would create a new generation of students who wanted to work in …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
One of the credos, at least in the business world, that I try to implement all the time was first told to me by my grandfather, Joe Sgro. Joe was an accountant by trade, educated at Boy’s High and St. John’s University and by many accounts the unofficial Mayor of South Brooklyn when I was …
As the NBA and NHL Playoffs heat up, the Triple Crown heads towards its second league, baseball moves along, college’s spring sports move into their postseason, soccer hits its stride in North America and wraps up across Europe, bowling tries to find its niche for awareness and growth. Bowling? Yes bowling. Still enjoyed by millions …
On Thursday of NFL Draft week, NFL Players Association Executive Director deMaurice Smith addressed a group of media at Google headquarters in New York, and a few thousand other interested parties via a live stream, on the challenges of the organization. Behind him on a series of screens weren’t images of his players or even …
Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …
You may go to a driving range or your local public course this week and not know anything about National Golf Day, but that’s not really what the initiative is about. The campaign is a smart industry initiative aimed directly at politicians, not the public, to build awareness for the golf industry and help change …
For the last few years men’s hygiene brands have used the sports space to lift awareness with a series of fun and engaging campaigns, the latest of which was their “Smelf” campaign starring All-Pro Wide receiver Greg Jennings for Old Spice. It was the next in a series of fun and irreverent campaigns that men’s …
