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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
This Wednesday those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of national signing day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed press conferences, streaming …
Late during the bye week officials from New York and New Jersey joined NFL Commissioner Roger Goodell to give an update on the plans that will immediately surround the 2014 Super Bowl, to be held at Met Life Stadium in New Jersey, the first time the sports and entertainment spectacle will not be held in …
The University of Akron is atop the Mid-American Conference as February approaches, and their on=court performance should draw more national attention as March madness approaches. However this past week Akron drew the attention of the NCAA, who stopped the men’s and women’s teams from putting the school’s hashtag on the back of their uniforms for …
We hit the midpoint of brand awareness madness as the worlds of sports, pop culture and marketing move toward the Super Bowl at the Mercedes Benz Superdome in New Orleans. There will be the usual hype around the ad campaigns unveiled during the game, a cavalcade of promotion that in some circles has become as …
At first the announcement of T-Mobile as the new Telecommunications partner for Major League Baseball may seem like just a mega-sponsorship deal for MLB in a coveted category. However it signals a growing but very slow in the in-game adaptation of technology effectively into Major League sports in North America, especially in baseball, a sport …
Wednesday the Baseball Hall of Fame held their annual event to announce which former stars were selected by The Baseball Writers of America. The result was no one. A combination of the first “class” of retired stars from the steroid era mixed with a split voye over deserving players like Craig Biggio and Jack Morris …
Monday night marked the end of the College Bowl season, one of the longest, and probably last few, extended series of Bowl games as college football moves toward a national playoff and a trimming down of the games that lead to what is now the BCS Championship, which title sponsor Discover has paid a hefty …
When your regular season ends in the United States and for the first time in your history all five of the top television markets in the country are not involved in the post-season, there may be cause for concern. Not if you are the National Football League. While other team-based properties will never say publicly …
Two of the most enjoyable reads this past fall were Mark Beech’s book on the last undefeated team at West Point and Joe Drape’s work on some of the recent squads. Both pointed to the personalities, the hard work, the dedication and the sacrifice that goes into being a student-athlete at West Point and the …
