JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …
He has a toughness and is of a height the casual fan can understand…he played for a mid-major program and battled his way to the NBA…he has a championship ring…he has a multinational appeal since he was not born in the U.S…he hangs with supermodels who can add to his brand value…he is already a …
Branch Rickey had a Hall of Fame career as an innovator in the sport of baseball, but will probably known best for his work bringing Jackie Robinson to the Major Leagues and forever changing the racial makeup of the game. A voracious reader and deep thinker, Rickey also left the business world of sport with …
The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is Pinstripe Bowl bound, Army is prepping for their Navy …
It wasn’t long ago that critics were playing the death knell for NASCAR. Jimmie Johnson’s string of titles took away the competitive edge for the title, too many rules, too much TV, no diversity in drivers…same old same old every week. Well along came 2011, a little uptick in the recession, a more comprehensive and …
So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe…as in the Lakers Kobe Bryant, and in many ways how his season goes …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen. However as we reach mid-Movember, it is worth a tip of the hat to the growing work for the “Movember” campaign, which supports cancer that strikes men, …