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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is Pinstripe Bowl bound, Army is prepping for their Navy …
It wasn’t long ago that critics were playing the death knell for NASCAR. Jimmie Johnson’s string of titles took away the competitive edge for the title, too many rules, too much TV, no diversity in drivers…same old same old every week. Well along came 2011, a little uptick in the recession, a more comprehensive and …
So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe…as in the Lakers Kobe Bryant, and in many ways how his season goes …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen. However as we reach mid-Movember, it is worth a tip of the hat to the growing work for the “Movember” campaign, which supports cancer that strikes men, …
It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective…pick a day as a way to united family and community …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
Last Friday night the Cards and Rangers completed one of the best post-seasons in baseball history with their historic seven game series, St. Louis’ 11th title. In years past, that would have sent baseball off into a lull before Hot Stove talk helped roust fans who have gone on to other topics for a month …
