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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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How To Solve The Spring Football Need Without Ever Playing A Game…

May 15, 2025 by Joe Favorito

Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …

Read moreHow To Solve The Spring Football Need Without Ever Playing A Game…

With Audio Booming, A Team Makes An Interesting Choice…

April 29, 2025 by Joe Favorito

I am a surfer by nature. Not as much waves in the ocean, although learning how to surf is on the short list of things to tackle soon, but of audio waves even more than video. Coming home from classes, events, business functions at night, I still do what I did the years before Satellite …

Read moreWith Audio Booming, A Team Makes An Interesting Choice…

The Ringer, Front Office Sports, Action Network And Beyond. Three Disruptive Leaders Tell Us What’s Coming In Media…

February 22, 2025 by Joe Favorito

Our time at Super Bowl on Media Row was a gift that keeps on giving for curious learners. Latest examples are below. Three quick listens with three leaders in the media space, all from different angles, all overseeing three distinct, disruptive and growing platforms…The Ringer, Front Office Sport and   Action Network. As always you can …

Read moreThe Ringer, Front Office Sports, Action Network And Beyond. Three Disruptive Leaders Tell Us What’s Coming In Media…

NBA vs. NFL? No One Lost On Christmas Day…

December 29, 2024 by Joe Favorito

Did anyone lose the NBA vs. NFL numbers scramble on Christmas Day? Unless you count the people who do not have the financial wherewithal to subscribe to Neflix (remember that all the NBA games were not on what used to be known as a “cable” network…ESPN…they were on a good old fashioned broadcast channel, ABC) …

Read moreNBA vs. NFL? No One Lost On Christmas Day…

Leadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…

October 15, 2024 by Joe Favorito

“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …

Read moreLeadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…

As We Head Towards NFL Opening Weekend, New Book Looks At How The Big Game Got Here…

August 29, 2024 by Joe Favorito

The Football Game That Changed America: How the NFL Created a National Holiday We enter the final weekend of 2024 without the NFL, which kicks off next Thursday. During this last lull, while everyone is working on their fantasy teams, it’s good to look at the hope ahead, but also the road to how the …

Read moreAs We Head Towards NFL Opening Weekend, New Book Looks At How The Big Game Got Here…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

Sometimes “Viral Moments Fail,” Sometimes You “Bring YA A$$”

May 21, 2024 by Joe Favorito

One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …

Read moreSometimes “Viral Moments Fail,” Sometimes You “Bring YA A$$”

Brand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

May 16, 2024 by Joe Favorito

The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …

Read moreBrand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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