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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
It’s been great getting back to face to face events this year, the opportunities to randomly catch up with old colleagues, meet new ones and yikes, even listen and learn a bit. Case in point was Wednesday when we dropped in for a day at Sports Business Journal’s first day of their Media Innovators conference, …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk to three amazing Young women making a difference in the industry from various parts of the globe. Morgan Randolph gives us her experience …
What can I say? I’m survivin’ Crawling out these sheets to see another day What can I say? I’m survivin’ And I’m gonna be fine I’m gonna be fine I think I’ll be fine -Bastille I thought about those words from Bastille this past week as graduations and proms and so many other special family …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …
It’s a good week to talk about content creators. We had Dylan Sadiq, “The College Cuber,” and we recently caught up with “The King of NBA twitter,” Josiah Johnson on our podcast at Columbia (which we have just wrapped up six years doing by the way). Johnson, who ironically told us he had the unique …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” There were so many amazing tributes wrote about the late Stephen Sondheim in the past few weeks, but Laura Collins-Hughes’ piece in the New York Times told yet another story that showed …