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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Lessons From The Road…Gerry, Ari, Mav and Crew

October 16, 2021 by Joe Favorito

Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …

Read moreLessons From The Road…Gerry, Ari, Mav and Crew

One Of The Most Undervalued Assets of Storytelling? Context.

September 17, 2021 by Joe Favorito

There are so many elements in how the greatest storytellers rearrange the furniture in any narrative to make us more engaged and interested in tales, fictional and nonfictional, that we think we know well, but one of the best elements is context. I was reminded of the value of context in visual storytelling not once …

Read moreOne Of The Most Undervalued Assets of Storytelling? Context.

Peyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

September 15, 2021 by Joe Favorito

We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …

Read morePeyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

Better Than Anyone, Baseball Does The Big Events…

August 13, 2021 by Joe Favorito

Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …

Read moreBetter Than Anyone, Baseball Does The Big Events…

“deGromination Channel” And Other Micro-offerings We May Soon See…

June 7, 2021 by Joe Favorito

There are very few, if any, events today that we can say are always ‘appointment viewing.” Drop everything we have and go sit in front of a screen while everyone holds their collective breaths. Politics, awards shows, even most sporting events are past the watch here and now moment, at least for long periods of …

Read more“deGromination Channel” And Other Micro-offerings We May Soon See…

MLS, Street Artists and Digital Competition…A Growing Way To Engage

May 29, 2021 by Joe Favorito

Art and sport are a great mix of self expression, and the symbiotic relationship between the two, tied to the collectable market, continues to grow. We have seen how Topps has re-envisioned classic cards with the use of street artists, how sneakers have become a form of storytelling for athletes more than ever, and how …

Read moreMLS, Street Artists and Digital Competition…A Growing Way To Engage

“Relatable Gaming,” “Audience Listening,” and “Highlights As Marketing”…Catching Up With ESPN’s Omar Raja

May 14, 2021 by Joe Favorito

We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …

Read more“Relatable Gaming,” “Audience Listening,” and “Highlights As Marketing”…Catching Up With ESPN’s Omar Raja

“Arena of Heroes” Another Push Into The Future Of Broadcast Engagement…

May 5, 2021 by Joe Favorito

Animated balls. Lighting Dunks. Hero Points. Fun. That’s what “The Worldwide Leader” ESPN brought us on Monday night as part of “Marvel’s Arena of Heroes” broadcast on ESPN 2. Now this isn’t anywhere near the first time ESPN has tried a little disruption to test the waters with alternative narratives for broadcasts. We have seen …

Read more“Arena of Heroes” Another Push Into The Future Of Broadcast Engagement…

On Pi Day, A Look Ahead To “March Mathness,” Sports, STEM, and Streaming; Competitive Robotics Can Lead The Way…

March 14, 2021 by Joe Favorito

Sunday is Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had …

Read moreOn Pi Day, A Look Ahead To “March Mathness,” Sports, STEM, and Streaming; Competitive Robotics Can Lead The Way…

One of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”

December 2, 2020 by Joe Favorito

One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …

Read moreOne of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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