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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …
Monday night ESPN offered up another version of the Megacast, this one not with coaches film rooms and alternate voices calling games like they have for the College Football Championship. It was a running dialogue about the game and a wide variety of sports luminaries, from Dabo Swinney and Charles Barkley to Kenny Chesney and …
One of the first questions we ask when we start class is “Who is the media?” Usually the first answers are the ones you would expect…reporters, bloggers, podcasters, etc. etc.…and then usually someone comes up with the real answer…any one a device that can transmit information to an audience… In short…you, or anyone else with …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and I Heart Radio and …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …
Often times when one looks to engage or create storytelling, you loom to either a hot topic that is relevant in the moment (hard to do) or find a quiet space to insert an idea or news into. For many years the quietest period were the two days in July around the MLB All Star …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, …
Content creation for today’s athletes is what owning a bar was years ago. An investment platform, hopefully managed by people who know what they are doing, which can yield a return and build a portfolio beyond the field. Colleague Tom Hoffarth had a recent piece in the Sports Business Journal detailing the vast efforts that …
It’s down to seven. The amount of NFL teams that will hit the road for training camp as the NFL’s Centennial season gets rolling. This year the Houston Texans will stay home after a few seasons travelling to The Greenbriar in West Virginia, and the Minnesota Vikings will be spending their second year at the …