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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Mechanical Bulls, Churro Burgers; Brady on Twitter; An April Fools Roundup

April 3, 2019 by Joe Favorito

#FakeNews is the bane of everyone all year long.  Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications  people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …

Read moreMechanical Bulls, Churro Burgers; Brady on Twitter; An April Fools Roundup

“The Wonder Of What’s Next;” The Late Jon Prusmack And His Entrepreneurial Spirit

December 23, 2018 by Joe Favorito

“Put your money where your mouth is.” Who knows where that saying, used way too much, came from, but, here’s another overused phrase, “I knew a guy,” who did just that, and everyone he touched was better for it. For those who know a little about me, or follow me, or have come across me …

Read more“The Wonder Of What’s Next;” The Late Jon Prusmack And His Entrepreneurial Spirit

How ESPN Gives A Big Lift To Little League

August 18, 2018 by Joe Favorito

The following guest post is by colleague Scott Huntington… ESPN+ is changing the game. With their recent collaboration with Disney, ESPN is offering a wide range of new options, including expanded coverage of Little League sports games. What Is EPSN+? The subscription service offers prime live coverage of essential sports and game events, including boxing …

Read moreHow ESPN Gives A Big Lift To Little League

Improving Baseball’s Storytelling: It Takes A Village…

July 23, 2018 by Joe Favorito

Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …

Read moreImproving Baseball’s Storytelling: It Takes A Village…

The Value Of Just Showing Up 101: Kate From Barstool

June 4, 2018 by Joe Favorito

In a world that is increasing social media, text first, the value of showing up for things, and actually meeting someone is still and should always be, priority one. Case in point from this past weekend at the Penn Mutual Collegiate Rugby Championships outside Philadelphia, an event I have worked on and seen grow for …

Read moreThe Value Of Just Showing Up 101: Kate From Barstool

Community, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

August 12, 2017 by eastwin5

One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …

Read moreCommunity, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

ESPN’s Megacast Gave A View Into What Is Coming Next…

January 14, 2017 by eastwin5

On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …

Read moreESPN’s Megacast Gave A View Into What Is Coming Next…

Sport Grows As A Cuban Bridge…

March 21, 2016 by eastwin5

The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …

Read moreSport Grows As A Cuban Bridge…

Catapulting To The Future Of Wearables In Professional Sports…

March 13, 2016 by eastwin5

It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …

Read moreCatapulting To The Future Of Wearables In Professional Sports…

The Harbaugh “Circus:” All Original And Surely To Be Repeated…

March 7, 2016 by eastwin5

In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …

Read moreThe Harbaugh “Circus:” All Original And Surely To Be Repeated…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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