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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not easy to cut through the cluttered college landscape these days if you are a consumer product. It can be expensive if you don’t have set goals, NIL makes it tricky as doe sthe transfer portal, and sometimes even the biggest spend misses becuase the product doesn;t resound with the audience. Then you have …
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
This Thursday we had our annual sports business conference at Columbia, and once again in the search for themes, one came through. From USOPC CEO Sarah Hirshland or Ed Horne, COO of On Location or Sheikha Asma Al Thani or Stanley Cup winning goaltender turned entrepreneur Mike Richter there was a clear message…sport…globally…is the unifier …
There is nothing quite like the Baseball Winter Meetings anywhere else in sports in the world. There are global conferences like Soccerex, large gatherings like the Super Bowl and The Final Four, and every league has a version of business or coaches meetings at various points, but none come close to the thousands of would-be …
Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and proactive marketing and …
