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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” And maybe now they will write a book. That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded …
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Twenty years in to stay relevant is always a challenge, so it is hartening to see sports like Curling, and …
Our travels have brought us a tremendous amount of new listens to start November, from great origin stories to how to succeed in everything from research to roller derby, broadcast to investment. As always you can find all of our ten plus years of pods here. Liten, learn and share away. Building Equity in and …
There is nothing quite like the Baseball Winter Meetings anywhere else in sports in the world. There are global conferences like Soccerex, large gatherings like the Super Bowl and The Final Four, and every league has a version of business or coaches meetings at various points, but none come close to the thousands of would-be …
Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and proactive marketing and …
