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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …
The following was also published on Portada… There were about 48 hours of angst for Panini’s Jason Howarth (@sportsmktgguy) when the U.S. Men’s National team was eliminated for World Cup contention by Trinidad and Tobago. “Then, we realized we needed to seize all the other opportunities we knew would exist in the U.S.,” he said. “After all …
We have often talked about the value of showing up to get things done. Hiding behind emails and texts can never be substituted for meeting someone and sharing ideas and information face to face, or with another old school idea, like a phone call if time and distance don’t work. Even in the socially crazed …
I was listening to Alec Baldwin’s great “Here’s the Thing” podcast this past week and his guest was the legendary musician/songwriter/activist David Crosby. Crosby, who has lived many a life, talked about what keeps him going more than the money. His answer was pretty simple, and it wasn’t contrived at all. The joy of seeing …
The following appeared earlier this week on Portada… While most of the sports business world is focused on the goings on around two of the business hottest topics in the United States, the growing gaming and eSports world and the world of legalized sports gambling, a key group of executives at Portada Miami last week …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. However making those elements into a viable global standalone sporting competition has proved challenging, even in a time where unique content is the premium for any slew of carriers looking to draw …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …