FIFA

Soccer Gets Another Kick Forward In The States…

May 30, 2011 by eastwin5

Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …

The Social Media Game On A Global Scale…

April 28, 2011 by eastwin5

The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …