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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Fox Sports.com

“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

May 5, 2025 by Joe Favorito

I love the tangible and the visual to help me fully understand and grasp an idea. Yes, I can best understand what’s on a mobile device, but the way I digest, and reread and re-watch news and best practices is to touch go back over and fully digest the best content I can find. Maybe …

Read more“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

The Value of Passing On March Madness Experience and Institutional Knowledge…

March 2, 2025 by Joe Favorito

This past week I was talking to a colleague, and he said something to me which both surfside and delighted me. “Did you see that Kenny Klein has been sitting next to the St. John’s bench? I thought he was retired, what a great thing they brought him in to help.” Most probably won’t know …

Read moreThe Value of Passing On March Madness Experience and Institutional Knowledge…

Tunnel Fits, Tech on the field, Growing Gen Z…More Lessons Unpacked From A Week at Super Bowl…

February 14, 2025 by Joe Favorito

Before heading off this weekend I got to unpack…literally…from all the learnings at Super Bowl in New Orleans. We did 22 podcasts, helped facilitate close to 70 interviews, staged and helped coordinate a press event talking about the future of engagement with EA Sports, the NFL, NBC, the Rams and Genius Sports (nice summary here) …

Read moreTunnel Fits, Tech on the field, Growing Gen Z…More Lessons Unpacked From A Week at Super Bowl…

The Name Changes, The Experience Continues…Media Row at Super Bowl

February 12, 2025 by Joe Favorito

To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …

Read moreThe Name Changes, The Experience Continues…Media Row at Super Bowl

Access, Trust, Timing…FOX Scores With Another World Series Moment…

October 31, 2024 by Joe Favorito

Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …

Read moreAccess, Trust, Timing…FOX Scores With Another World Series Moment…

You Can’t Be Serious…Some April Fools Best Practices From Around The Sports World…

April 2, 2023 by Joe Favorito

Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …

Read moreYou Can’t Be Serious…Some April Fools Best Practices From Around The Sports World…

Making The Rights Pie Bigger and Better…YouTubeTv, The NFL and Streaming Keeps Expanding…

December 28, 2022 by Joe Favorito

There was a time when people were all up in arms about sports moving off of free or broadcast TV on to “cable,” and how that move would dissipate interest in sports (those people also forgot that for decades not every game of a home team was even on TV, and things like blackout rules …

Read moreMaking The Rights Pie Bigger and Better…YouTubeTv, The NFL and Streaming Keeps Expanding…

PointsBet Finds Promotional Lightning In A Bottle…Sort Of…

December 6, 2022 by Joe Favorito

Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …

Read morePointsBet Finds Promotional Lightning In A Bottle…Sort Of…

In A Summer Of Growth, FOX Sports, Ken Rosenthal, MLB and JT Realmuto Hit Another Access Homer…

October 23, 2022 by Joe Favorito

So there was, J.T. Realmuto, one of the key pieces of a Philadelphia Phillies fall to remember, crashing a Home Run (a conventional one, not the unconventional inside the park version earlier in the playoffs) to help his team cap a comeback victory on Saturday night at Citizens Bank Park, putting them on the verge …

Read moreIn A Summer Of Growth, FOX Sports, Ken Rosenthal, MLB and JT Realmuto Hit Another Access Homer…

Smart Best Practice: NFL Gives Players, Coaches An Ethnic Identity Platform…

October 3, 2022 by Joe Favorito

Sometimes the simplest of ideas can go a long way, and they can happen with some of most complex businesses. Case in point, anyone watching an NFL game this weekend may have seen an additional decal, a country flag for example, on a player’s helmet, or a flag on the jacket of a coach like …

Read moreSmart Best Practice: NFL Gives Players, Coaches An Ethnic Identity Platform…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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