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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There it was on the side of a phone kiosk in midtown Manhattan this week, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as we are starting to head into a Summer Olympics cycle again. Nope. It was for a medical services company named Talkspace, …
There has been so much talk and interest around the new “hot” elements of sports business; from the rise of esports to niche streaming services to sports gambling it is always good to take a look back and see what was “hot” for many became what was “not” over time, as a rush to one …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
The following originally appeared on Portada by colleague Ed Molina… With the 2018 World Cup in full swing, networks invested in broadcasting soccer league games are hoping that the country’s fascination in the quadrennial tournament draws in new fans to their league partners, despite the lack of participation by the United States men’s national team …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
The following was also published on Portada… There were about 48 hours of angst for Panini’s Jason Howarth (@sportsmktgguy) when the U.S. Men’s National team was eliminated for World Cup contention by Trinidad and Tobago. “Then, we realized we needed to seize all the other opportunities we knew would exist in the U.S.,” he said. “After all …