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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
The following was also published on Portada… There were about 48 hours of angst for Panini’s Jason Howarth (@sportsmktgguy) when the U.S. Men’s National team was eliminated for World Cup contention by Trinidad and Tobago. “Then, we realized we needed to seize all the other opportunities we knew would exist in the U.S.,” he said. “After all …
Rodeo, which by all accounts is America’s first sport, tracing its roots back to the 19th century American Southwest, has never truly realized its full potential. Marketed as bringing rugged yet wholesome entertainment and admirable western values to the masses, rodeo rapidly expanded in the 1920s, and would soon stage popular events in major east …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get ‘em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with esports and gaming amongst influential people, teams, media outlets and brands, and why it will …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …