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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Now that the air has cleared about the Super Bowl and it’s slightly down ratings, record-breaking streams, unworldly comeback and the first-ever use of drones in a halftime show, some other thoughts and numbers to consider. eSports In The Mix, Kinda: While there were gaming commercials that made it into the game again this year, …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …
We are coming up fast on Daytona for NASCAR’s start. the IRL is looking to re-emerge, the IHRA is heading back to ESPN, Forumula One under new leadership is looking to find ia new place in the sports hierarchy. So as the economic times stay in flux and sponsor dollars are becoming a tad looser …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
The interest and crossover between mainstream sports business and the world of eSports continues to heat up, with yet more teams, athletes and brands looking to the space as a source of fan development, content and potential business opportunities. With that in mind we looked north to Montreal, one of the central locations for innovation …
When you are a disruptor sport like Mixed Martial Arts, you should always be looking for unusual places to insert yourself into a positive national conversation. On Sunday night, Academy Award winner Meryl Streep helped open a door for engagement, an unlikely one, that MMA was able to step through by using the platform that …
One of the great risks in Mixed Martial Arts fighting is that fact that because there are so many disciplines, even the best of fighters can get caught against a specialist and lose in surprising seconds. Often times with the loss comes a huge amount of human capital that has been built into the building …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …