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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
Two men, opposite sides of the country, both woven into the fabric of America through legendary careers in media, both will call it a professional day for the most part this week. One is Vin Scully, the other is Charles Osgood. One greets you every Sunday morning on CBS and several times during the week …
I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …
It was more than a little ironic that as the wild card chasing New York Mets honored their minor league players of the year Monday night at CitiField, a huge media throng, helicopters and all, were gathered in Port St. Lucie, Florida as Tim Tebow went through his first workout for the Mets in their …
This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC. (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …
The following summary was compiled by Columbia student Kelly Carroll, timely given the end of Copa America and the growth of soccer into what promises to be another landmark summer for the sport in the United States… This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of …
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …