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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
One of the fun actionable cause marketing programs that always pops up this time of year is “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of …
For this week’s “Teaching Thursday” q and a we go to the University of Arkansas, and Assistant Department Chair Steve Dittmore. Steve is another industry veteran who has worked with students at schools small (East Stroudsburg) and big, and has also spent a good amount of time in the Olympic world. We wanted to ask …
This week for “Teaching Thursdays” we go to the Nation’s Capital at the program at George Washington University. GW has run one of the “must attend” events every spring for professionals and students the Sports Industry Networking and Career Conference, and has launched a certificate program in the growing field of Sports Philanthropy. We caught …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
We take a departure from the sports banter for a bit to reflect on the recent anniversary of passing of Steve Jobs, linked some recent stories about corporations losing their vision for creativity and engagement with the consumer. I did not know Mr. Jobs, I bought his products and loved his vision. His death was …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
The morning news source for millennials for some time now has been The Skimm. Quick, cheeky, fast hitting soundbites with links to the four or five news topics of the day, delivered five days a week in a very brief, no-nonsense email designed to set those of a certain age out the door with all …