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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
As we get deeper into what has become one of the busiest weeks in sports, between March Madness, NHL, NFL Free Agency and the NBA Trading Deadline, let’s take a look at another entity which is looking to capitalize one the fervor of March Madness…one that already has the elusive prize of legal wagering on …
More good ideas seem to be coming in pairs these days…here are another few that make good sense… Majoring In The Minors: The Memphis Redbirds, like most other organizations, are trying to find ways to activate and engage their fans with social media that makes good sense. So their idea? write it down. The first …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
The sport of horse racing has tried to right itself in the past year, and reverse the overall downward spiral that has befallen a once thriving industry. With solid turnouts, ratings and storylines for the Triple Crown, a renewed interest in the Breeder’s Cup, and a strong focus by the NTRA and The Jockey Club …
So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
Last Saturday the gym at Mt. Olive High School in Flanders, New jersey was filled to capacity. Mascots roamed the floor, music blared, cheerleaders encouraged little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It wasn’t …
So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe…as in the Lakers Kobe Bryant, and in many ways how his season goes …