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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …
The following was compiled by Columbia student Kelly Carroll… This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday ,golf also starts to grab its headlines with the Open Championships starting. MLS and WNBA …
There is no doubt that eSports is all the buzz today. From broadcasters to traditional marketers to brands, all are trying to figure out what, if any, their play is, where do they spend, and more importantly, how to they track ROI. While some traditional brands have found initial success, it remains the challenger brands …
This post, compiled by Columbia student Kelly Carroll, is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …
With Minor League Baseball (MiLB) in action and the July 4 weekend here, colleague Tomas Silvani took a look at the 5 solid promotions of America’s pastime. Spend your summer by catching a MiLB game and enjoying one of the many nutty promotions at the stadiums below. 5- Silent Night One of the …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
Our colleague Rick Liebling sheds some light on the growth of a new property. If you’re a frequent watcher of ESPN, you’ve probably caught a SportsCenter Top 10 featuring the sport of Ultimate. The highlights usually showcase some incredible athlete leaping impossibly high or sprinting 40 yards before going completely horizontal just inches above …
The college space big and small continues to be pretty unwieldy for both those working in the space, and those looking to engage in it. Where can one go for the best, most concise and consistent information at all levels, and how can even a casual observer be informed? One of the go-to places for …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …