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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
This year the Triple Crown has lost a lot of its luster with different winners in The Preakness and The Kentucky Derby, but Saturday’s Belmont Stakes will still have big crowds and big dollars and the third leg of horse racing’s big spring comes around the clubhouse turn. As horse racing still looks for ways …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” (although ask 10 people in the industry to explain what the value proposition is …
It was 10 years ago Thursday that I got the call to go down for a casual meeting with my boss Barry Watkins which turned into my last day at Madison Square Garden. Change of philosophy, roles, duties etc., and it was time to part ways after seven seasons that started with Jeff Van …