JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage with a cultural perspective that insightfully informs sports fans worldwide. While …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
If you want to be remembered, the saying goes, it’s best to be first or last, few remember those in the middle. This weekend the NFL will take another step forward in a “first,” the most bold of their “firsts” in recent weeks, as they work with Yahoo to stream the Jaguars-Bills game from London. …
OneUp Sports offers live-action, edge of your seat, split-second decision making mobile sports platforms that offer a deeper and more engaging live-sports experience. Their platforms use the power of mobile and social technology, live sports data and content to bring professional sports teams, fans and friends together like never before. The company has really started …
Sometimes Americans in sports business are so caught up in the goings on in the lower 48 that we forget that there are some pretty smart best practices going on north of the border. The Blue Jays and the work MLSE has done from a marketing standpoint rivals anything in the U.S. this year, and …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …
This weekend the New York Jets and Miami Dolphins will play the latest NFL London game while just a few miles away Rugby World Cup will fill one stadium and Barclays Premier League soccer will fill another, making it one of the most diverse sports weekends in the UK in some time. While some may …