JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The successful people in any field today are the hustlers and the storytellers; those who can articulate and execute ideas well in any field somehow always find their way through. In sports business, those folks are found in every vertical imaginable, and one who is doing extremely well in the services area is Russ Scibetti. …
The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. …
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by …
College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game slowing down. So is DFS ready to take …
The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …
With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and attention. Meet The Sports Quotient, …
In addition to Fan Duel, DraftKings and now Yahoo, there are any number of smaller Daily Fantasy game creators now looking for room in the space to carve their own niche. One fun launch that has gained some traction with both investors and a young demo is Draftpot. Launched earlier this year, Draftpot was the …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is there room for a …
The Baltimore Ravens have always been about the blue collar, the grind it out with success on and off the field. Even in weathering controversy, from Ray Lewis to Ray Rice, their fans have stood by them as a team and a city, that bleeds purple and black. Well connected and loyal for sure. Innovative? …