JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
What price does data have in sport these days? If the stories on Friday are to be believed, and no reason they are not, the current price for at least some of the data is north of $200 million. That was the expected number that the sale of Chicago-based Stats Inc. fetched from a private …
Periodically we will pull from some of the best or more innovative work being done in sports communications and marketing. In the past we have looked at ESPN, Sports Illustrated, MLS, NBC Sports and others, but now we will start to look at some agencies and other entities. We start with the folks at Taylor… …
For those ‘Rocky” fans, the business side of Floyd Mayweather is a lot like the image of Apollo Creed before he takes on “The Italian Stallion.” Pick the venue, but the flowers for the Mayor’s Wife, create the package for your challenger and collect the big pay day in the best suits. Control the brand …
Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …
This weekend in St, Louis at the Edward Jones Dome over 30,000 students, parents and coaches will gather for one of the most inspiring, creative and interactive team events that will be held in the Dome all year. It isn’t football or soccer, lacrosse or cricket or rugby. It is competitive robotics. The U.S. FIRST …
Last fall our colleague Peter Casey launched an ambitious online tool where hoops fans could create a mosaic of all the great places they had seen hoops games, and marry those events to a narrative that matched any fans passion for basketball. It was called “Basketball Passport,” a first of its kind way to catalogue …
For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging in sport for first time, wide-ranging multicultural marketing, unique team names, embracing of social media and aggressive and …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
The two most populous counties in the United States without any professional sports franchise encircle New York City. They are Westchester County, New York and Bergen County, New Jersey. That was until last week when the D-League and the New York Knicks announced they are re-locating their Erie (Pa.)Bayhawks franchise to Westchester’s County Center starting …
