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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When Microsoft first signed a deal with Major League Soccer and then a mega-deal with the NFL last spring, it raised lots of eyebrows as to what was coming. Windows 8 and the mobile world haven’t exactly been kind to MS, so was this a large scale advertising campaign or a multi-faceted program designed to …
The passing of actor James Gandolfini on Wednesday was as widely covered as any recent news event, which brought surprise to many people, but for those in the sports business the resonance of “The Sopranos” and its lead actor from Westwood, New Jersey was felt way beyond the end of the HBO series. The ironic …
Sometimes it’s the smallest markets that are the most innovative, and in baseball the Milwaukee Brewers certainly fall into the category of smaller markets, bigger ideas for fans. For several years the club has created a cult following by creating scavenger hunts in the spring around the city for little gnomes looking like their beloved …
Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey. The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks of …
Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …
There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, the publicly trade company has been awash in misogyny, steroid use, violence and controversy. But today the WWE is a thriving entertainment vehicle …
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes down from there. The major media companies have found a jackpot in monetizing and aggregating fantasy …
If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always telling the tale of their …
This coming March the Orleans Casino in Las Vegas will host two men’s basketball post-season conference tournaments. Other casinos, including Mohegan Sun in Connecticut, have hosted men’s basketball games a stone’s throw from the slot machines and craps tables. All of that activity is OK if you are the NCAA. But if you are the …
We reach Super Bowl weekend, a spectacle that has advanced well beyond the vision that Commissioner Pete Rozelle and the others in charge of the AFL/NFL merger had probably even envisioned. So little is about the wins and losses of the teams on the field, the Ravens and the 49ers, and so much more is …
