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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …
As we hit the end of March we drop in three recent short podcasts on inspiration and brands that inspire higher. We hope you listen, learn and enjoy, and check out the work all are doing. On A Mission To Balance the growing youth sports space. We were joined by Karl Mawhinney, CEO & Founder …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
“We have a sports business that is radioactive in the best way.” That was such a great way to explain the phenomenon, a growing one, of Virtual horseracing, NFT’s, gambling and blockchain that we talked about last week with Roman Tirone, the disruptive and engaging head of North American partnerships for Virtually Human Studios, owners …
It’s always great to continue learning and be curious about industries and brands that we know of, but not a great deal about. So we spent 45 minutes learning about the business of wine from our longtime friend Caroline Shaw, who is running global communications and new business marketing for E. & J. Gallo Wines. …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
