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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Indy Car

As A Disruptive Brand, Formula E Has A Chance…

July 16, 2017 by eastwin5

Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …

Read moreAs A Disruptive Brand, Formula E Has A Chance…

They Were There: Storytelling By The Storytellers…

April 14, 2017 by eastwin5

Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis,  sixty-five of the biggest names in sports broadcasting and …

Read moreThey Were There: Storytelling By The Storytellers…

From NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

March 19, 2017 by eastwin5

When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …

Read moreFrom NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

Racing For More Exposure? Try The Pinewood Derby.

February 1, 2017 by eastwin5

We are coming up fast on Daytona for NASCAR’s start. the IRL is looking to re-emerge, the IHRA is heading back to ESPN,   Forumula One under new leadership is looking to find ia new place in the sports hierarchy. So as the economic times stay in flux and sponsor dollars are becoming a tad looser …

Read moreRacing For More Exposure? Try The Pinewood Derby.

Bringing Sponsorship To The Rainy Day…

June 18, 2016 by eastwin5

  As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …

Read moreBringing Sponsorship To The Rainy Day…

Racing Looks To Find New Fans…Pinewood Derby Anyone?

January 4, 2016 by eastwin5

We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …

Read moreRacing Looks To Find New Fans…Pinewood Derby Anyone?

NASCAR Hits The Road To Chase Their Stories…

September 14, 2015 by eastwin5

Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …

Read moreNASCAR Hits The Road To Chase Their Stories…

Verizon and Indy Car; A Long Haul Not A Quick Fix

March 29, 2014 by eastwin5

Vibrant, relevant, different, important to new fans. That’s what people are saying about Indy Car’s new partnership with Verizon, a mega-player in sports business if there ever was one in the U.S. today. Then again that’s what people said about IZOD’s involvement four years ago, and Izod put its money into non-conventional spending and branding …

Read moreVerizon and Indy Car; A Long Haul Not A Quick Fix

Can New Film Bring A “Rush” Of Momentum For F1 In The US?

August 30, 2013 by eastwin5

Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …

Read moreCan New Film Bring A “Rush” Of Momentum For F1 In The US?

Can Formula 1 “Rush” To A New American Audience?

May 26, 2013 by eastwin5

This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas.  What made the event a nit of a surprise winner was a combination …

Read moreCan Formula 1 “Rush” To A New American Audience?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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