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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. …
The following was written by colleague Jerry Milani and published on Portada… As the Latino composition of professional baseball rosters—in both the majors and minors—grows, it makes sense for leagues and teams to celebrate the diversity in their players and fan bases. And as Minor League Baseball (@MiLB) continues to experience growth on the field …
The following originally ran in Portada Many times in the transient world of sports, the “face” of the franchise can become diluted. Players come and go, owners like to seize the stage, even logos and mascots can move in and out. However for the successful franchises, the head coach, or in the case of baseball, …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
The following guest post is by colleague Scott Huntington… ESPN+ is changing the game. With their recent collaboration with Disney, ESPN is offering a wide range of new options, including expanded coverage of Little League sports games. What Is EPSN+? The subscription service offers prime live coverage of essential sports and game events, including boxing …