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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following guest post is by colleague Scott Huntington… ESPN+ is changing the game. With their recent collaboration with Disney, ESPN is offering a wide range of new options, including expanded coverage of Little League sports games. What Is EPSN+? The subscription service offers prime live coverage of essential sports and game events, including boxing …
It’s not easy being minor league in a major city. Then again if you are the disruptive leaders of the New York Penn League’s Brooklyn Cyclones, there is little minor league about the experience, except for the cost of admission and family fun. A recent trip to MCU Park in Coney Island served as a …
For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat last week as the industry celebrated Now there is no shortage of regional hot dog celebrations …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get ‘em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with esports and gaming amongst influential people, teams, media outlets and brands, and why it will …