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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
The simple things are usually the best activated, and we wanted to point out two tied to the great game of baseball. First was the story this week that Cracker Jack was teaming with Hall of Famer Dave Winfield and the National Baseball Hall of Fame to rekindle the value of the product we remember …
As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …
This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …
Saturday I was in the Verizon store begrudgingly getting a new phone and I was talking to a mom and her daughter next to me. The mom. About my age, was bemoaning all this “technology” and how the ‘80’s and the ‘70’s was better. I laughed and looked at the daughter, who was 22 and …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Three years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
