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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Friday at CitiField was the alomost perfect exeperience for a New York sports fan. Amazing weather, a salute to to two heroes past…Tom Seaver and Jackie Robinson. A safe, friendly and fun ballpark with friendly and attentive staff. A win by the home team. All except my usual six month or so quizzical question. In …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
Cracker Jack and Ice Cream. Can you think of two other slices of Americana that tie to baseball any better? That’s why, as MLB opened the season this week, it was great to see Cracker Jack…with a fun brand play…and Ice Cream…through a new, and yes first ever, brand partnership get some leadoff hits for …
The simple things are usually the best activated, and National High Five Day is returning into that category after two years lost. Sure we had “virtual “high fives,” but cmon. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles …
It’s President’s Day Weekend, and sadly those looking to turn the sports page from the NFL to pitchers and catchers are being met with silence and frustration as the MLB Lockout delays the start of spring training, and maybe but hopefully not, the opening of the baseball season at the end of March. So what’s …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …
Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …