JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …
Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
It hasn’t been the best of last few weeks for The Bronx Bombers, but onfield perfomance still does not diminish the vision or impact of their annual HOPE Week celebration. Now a dozen years in HOPE (Helping Others Preserve and Excel) Week remains such a vital part of the Yankees DNA. For those new to the narrative: …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into the …
We are progressing back to more and more normalcy in our business, but it remains unclear about how access for media as we once knew it will come back if at all. Teams and leagues found out last year that you may even be able to spread, and obviously control, access to storytelling using technology …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …