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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Minor League Baseball

Doing Business In A State Of Gray: How Little League Is Adapting In Challenging Times…

August 15, 2020 by Joe Favorito

In a normal year thousands would be heading to or watching the Little League World Series and all its drama as teams from around the country and around the world advanced through regionals to eventually make it to the World Championships in Williamsport, Pa. This year, no dice due to the Pandemic. So how has …

Read moreDoing Business In A State Of Gray: How Little League Is Adapting In Challenging Times…

BP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

July 19, 2020 by Joe Favorito

In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …

Read moreBP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

“Err On The Side of Aggressiveness, “Embrace The Struggle,” and More Great Learnings From Our Joe Maddon Podcast…

June 24, 2020 by Joe Favorito

When you get to spend some time speaking…and as he pointed out…listening to a future Hall of Fame manager in Joe Maddon your expectations are probably a little high. In this case, the learnings, and the expectations, exceeded even our grasp. You can hear the whole 40-minute conversation as part of the latest edition of …

Read more“Err On The Side of Aggressiveness, “Embrace The Struggle,” and More Great Learnings From Our Joe Maddon Podcast…

Arising From The Ashes: Joe Maddon, Respect 90 and “Outerskype”

June 20, 2020 by Joe Favorito

This past Thursday my co-host of the CUSP Show (The Columbia University Sports Podcast) Tom Richardson got to spend a good 45 minutes talking about everything but actually baseball with Los Angeles Angels Manager Joe Maddon. The podcast will be out next week and touched on well…podcasting (he has launched and then was stopped after …

Read moreArising From The Ashes: Joe Maddon, Respect 90 and “Outerskype”

“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

May 7, 2020 by Joe Favorito

As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …

Read more“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

Futurists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

March 12, 2020 by Joe Favorito

There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …

Read moreFuturists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

Pez Pride: A Short Stop Leads To A Longterm Opportunity

March 9, 2020 by Joe Favorito

The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …

Read morePez Pride: A Short Stop Leads To A Longterm Opportunity

The A’s Change Their Broadcast Tune…How Will It Play Out?

February 21, 2020 by Joe Favorito

The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …

Read moreThe A’s Change Their Broadcast Tune…How Will It Play Out?

Timeless Rule For Success Validated Again At Super Bowl: Just Show Up!

February 2, 2020 by Joe Favorito

We often talk about the value of showing up, and this past week, at a chance dinner during Super Bowl in Miami, we heard one of the better examples of “just showing up” and how grit and hustle got a now seasoned executive to where he is today. Now probably many in the current sports …

Read moreTimeless Rule For Success Validated Again At Super Bowl: Just Show Up!

Another Baseball Best Practice: “Truck Day” Is Coming…

January 10, 2020 by Joe Favorito

It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …

Read moreAnother Baseball Best Practice: “Truck Day” Is Coming…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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