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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Minor League Baseball

National Hot Dog Day Looks To Heat Up…

July 6, 2019 by Joe Favorito

Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating  Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …

Read moreNational Hot Dog Day Looks To Heat Up…

A Decade in, HOPE Week Still Scores For Yankees…

June 20, 2019 by Joe Favorito

A lot has happened in the sports and social engagement business since the Yankees launched HOPE Week in 2009; one thing that hasn’t is the need for teams, leagues and brands to find an authentic connection to community and grow their cause based initiatives. It is especially important to connect with a younger audience of …

Read moreA Decade in, HOPE Week Still Scores For Yankees…

Jack Armstrong, Pete Alonso And The Value Of Humble And Kind In Business

June 15, 2019 by Joe Favorito

I’m not a huge country music fan but like every genre, there are lyrics that play to a bigger  audience and storytell to a really wide world, and one of those is Tim McGraw’s Humble and Kind. Several examples of that song played out in real life this past week, and served as a great …

Read moreJack Armstrong, Pete Alonso And The Value Of Humble And Kind In Business

Minor League Partner, Major results; Fans For The Cure Keeps Scoring

June 10, 2019 by Joe Favorito

Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …

Read moreMinor League Partner, Major results; Fans For The Cure Keeps Scoring

From “Coaches Cabana” to “7 Innings Live,”; The Continued Second Screen Evolution…

June 6, 2019 by Joe Favorito

About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former  Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …

Read moreFrom “Coaches Cabana” to “7 Innings Live,”; The Continued Second Screen Evolution…

Looking For More Buzz in Baseball? Create the “Stretch Pitch”

June 1, 2019 by Joe Favorito

Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies  were ready to roll out the carpet for a coveted first pitch, and …

Read moreLooking For More Buzz in Baseball? Create the “Stretch Pitch”

Somerset’s Senior Program More Than A Minor Idea…

May 26, 2019 by Joe Favorito

This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10  new MILB promos worth checking). The overwhelming number are always geared towards …

Read moreSomerset’s Senior Program More Than A Minor Idea…

Mechanical Bulls, Churro Burgers; Brady on Twitter; An April Fools Roundup

April 3, 2019 by Joe Favorito

#FakeNews is the bane of everyone all year long.  Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications  people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …

Read moreMechanical Bulls, Churro Burgers; Brady on Twitter; An April Fools Roundup

April Fools Day Approaches; Some Best Practices Past…

March 31, 2019 by Joe Favorito

We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …

Read moreApril Fools Day Approaches; Some Best Practices Past…

MLB Managers, GM’s On Social: Astros, Brodie and Joe Maddon Lead The Way…

March 28, 2019 by Joe Favorito

Last week we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball as Opening Weekend is upon is to see if the social space was more vibrant amongst skippers and even GM’s. Well, not exactly. While baseball realizes the …

Read moreMLB Managers, GM’s On Social: Astros, Brodie and Joe Maddon Lead The Way…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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