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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana. I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …
It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders onto the ice to paint …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
Records are made to be broken in sport, and sometimes they literally are a lot of fun that come tumbling down. Case in point last week when the Edmonton Oil Kings set a new standard for a hockey phenomenon, the Teddy Bear Toss. From The Maritimes to California, a hockey holiday rite of charity has …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the …
Sometimes some of the most fun ideas come from the most unexpected places. Case in point, last week we had colleague Gillian Kemmerer in our class at Columbia to talk about her unique experiences working in the KHL pre Ukraine war, and she brought up several opportunities and best practices she had seen or heard …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …
The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
