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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
September 30 in Canada is The annual National Day for Truth Reconciliation, also known as Orange Shirt Day. It is the day that serves as the latest in an ever-evolving process of recognizing atrocities committed and both educating and healing the ties with Indigenous peoples. A very difficult and complex task that cannot be solved …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …
It’s tough to keep improving on a yearly project that is high impact and high reward, but the Yankees seem to keep finding a way with HOPE Week. Holding its 14th edition in 2023 (including a pause in 2020 due to the COVID pandemic), the Yankees’ HOPE Week initiative (Helping Others Persevere & Excel) is …
There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …
Saturday I was in the Verizon store begrudgingly getting a new phone and I was talking to a mom and her daughter next to me. The mom. About my age, was bemoaning all this “technology” and how the ‘80’s and the ‘70’s was better. I laughed and looked at the daughter, who was 22 and …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Three years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Thanks to our summer intern Drew Antin, we are able to pull together some summaries from our podcast recently that touch on diversity of thought, action, business and disruption. Here are three short and effective listens for the weekend and the early summer. You can listen to all of our episodes here. Christian Ponder on …