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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …
A lot has happened in the sports and social engagement business since the Yankees launched HOPE Week in 2009; one thing that hasn’t is the need for teams, leagues and brands to find an authentic connection to community and grow their cause based initiatives. It is especially important to connect with a younger audience of …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to roll out the carpet for a coveted first pitch, and …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
It’s amazing the magic that can happen in storytelling when professionals take the time to pause and ask questions. Case in point; Albert Pujols and Miguel Cabrera, two baseball legends who literally speak to a multitude of audiences and are great examples for the melting pot of success that is baseball, had never sat down …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …