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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …