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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Framing Lessons Leaned…From Baseball Messages to The Great Pumpkin…

October 27, 2024 by Joe Favorito

“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …

Read moreFraming Lessons Leaned…From Baseball Messages to The Great Pumpkin…

Athletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…

October 11, 2024 by Joe Favorito

There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …

Read moreAthletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…

“Put It In The Books.” The Intangible, Educational, Conversational Value of Scoring A Game…

October 9, 2024 by Joe Favorito

A few weeks ago, my brother Chris was at CitiField for a Mets game and one of the twins was doing what she likes to do at a game…keep score. An usher walked by, looked down and asked her why she was doing homework at a game. When she explained she was keeping score of …

Read more“Put It In The Books.” The Intangible, Educational, Conversational Value of Scoring A Game…

Golf, Careers, and The Business of MLS…Three good listens to start October…

October 1, 2024 by Joe Favorito

As we turn the page to another month, a few good listens on careers, leadership…and The Masters. You can find all our podcasts from the last seven years here. Almost all are under an hour, and we hope you walk away from the first as well as the last so far, learning a little bit …

Read moreGolf, Careers, and The Business of MLS…Three good listens to start October…

Lombardi to Simon to Biancalana…Finding Ways to Manage The Turn of The Weekend…

September 21, 2024 by Joe Favorito

We did our play “Lombardi” 14 years ago at Circle in the Square theater, one of the characters who people learned the most from was Marie Lombardi, Vince’s wife, played by the great Judith Light. Marie gave fans an insight into the persona of the Hall of Fame coach that few knew about, and it really helped …

Read moreLombardi to Simon to Biancalana…Finding Ways to Manage The Turn of The Weekend…

The Things You Find; The Stadium Seat Repair Guy…

September 13, 2024 by Joe Favorito

My friend Dave Siroty is a curious learner, always asking questions and seeing what’s around him. We love to talk about the cool things you can see and learn if you are willing to engage and meet new people. Case in point from Dave this week…a niche business with a big upside…or downside depending on …

Read moreThe Things You Find; The Stadium Seat Repair Guy…

Hitting The Curve, Catching Punts; Good Lessons From The Field To Apply…

August 21, 2024 by Joe Favorito

Earlier this week I ventured out to Jets preseason camp in Florham Park, NJ for some meetings and to watch the rituals of NFL practice. I am always amazed and try to learn from the nuances of preparation, and this time followed the punts and the returners and their meticulous attention to catching a ball …

Read moreHitting The Curve, Catching Punts; Good Lessons From The Field To Apply…

The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

Read moreThe Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

The Business of Big Brands, Niche Startups, and A Platform That Links Both; Three Mid-August Listens…

August 15, 2024 by Joe Favorito

It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …

Read moreThe Business of Big Brands, Niche Startups, and A Platform That Links Both; Three Mid-August Listens…

More Reminders of The Value of The Tangible In A Digital First World…

August 4, 2024 by Joe Favorito

Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana.  I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …

Read moreMore Reminders of The Value of The Tangible In A Digital First World…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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