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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
The following was written by colleague Jerry Milani and published on Portada… As the Latino composition of professional baseball rosters—in both the majors and minors—grows, it makes sense for leagues and teams to celebrate the diversity in their players and fan bases. And as Minor League Baseball (@MiLB) continues to experience growth on the field …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
The following originally ran in Portada Many times in the transient world of sports, the “face” of the franchise can become diluted. Players come and go, owners like to seize the stage, even logos and mascots can move in and out. However for the successful franchises, the head coach, or in the case of baseball, …
Last week in our class at Columbia Octagon’s communications duo of Lauren Tietjen and Alyssa Romano covered a wide range of subjects on proactive storytelling. However one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
The following was originally published by colleague Jerry Milani on Portada… While the Goya (@GoyaFoods) brand may be the first that comes to mind when considering the kinds of full-flavored seasonings so popular with Spanish eating and drinking, San Antonio-based family brand Twang Partners (@twang_official) has carved out a niche, and with its products now available on shelves …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …