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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following summary was compiled by Syracuse University student Sam Birdsall from our recent podcast with facilities expert and Columbia faculty member Bill Squires… One of the most important facets of the industry of sports, that often goes unnoticed is that of facilities and stadium operations. From field control to concessions to parking lot usage, …
Rick Vaughn has spent a lifetime around baseball storytelling, a good part of it with the Tampa Rays. These days he is still around the game and all that it entails but in a different role, as Executive Director of Respect 90, the fast growing Not For Profit Foundation created by Chicago Cubs manager Joe Maddon …
The following was compiled by Syracuse student Sam Birdsall, and is part of our Columbia University Sports Podcast (CUSP Show) series. You can hear over 100 episodes here as well. It’s amazing the things you learn when you ask some questions. While many in the sports business and academic fields know Scott Rosner, how many …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …
When you are in a rebuilding year at a team, you are always looking to find the window to storytell away from the wins and losses, especially when the national spotlight can be somewhat fleeting. Being able to have that ability to not just recognize opportunity, but to also change gears and proactively create windows …
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …